The third pop-up store of 'Studio Pers', an art online shop run by JW Art Gallery, was opened on March 20th.
JW Art Gallery (hereinafter referred to as JW) is attracting the attention of gallery visitors with exhibitions featuring various concepts and styles every quarter. JW Art Gallery, which held a pop-up store whenever there are items they really want to introduce to people in general, in the first pop-up event in 2023. There are, for example, the art posters of Objet Libre from France, which was purchased directly last year, and art books brought from Taschen's headquarters in Germany. In addition, the tattoo artist and drawing artist Gongreem’s notebooks, reusable bags, robes and aprons, and even cushions printed stray dogs’ faces inspired by artist Jo Min-young are also on display.
Meanwhile, as pop-up openings have become a trend these days, tons of hipsters and influencers who want to be quickly exposed to new things are competing. Most of them are collaborations between brands, and whenever a new brand comes out to the market, they rent space and advertise extensively. It is a way of marketing, period. By comparison, in the case of gallery pop-ups, they are oriented toward art and are artist-centric. JW is constantly putting out art goods with the motif of the artist's work. This is why, apart from exhibitions, there are a large number of art products that anyone would like to own.
At this time, the pop-up event at the gallery would be a rare opportunity to enjoy offline benefits that cannot be working at Studio Pers online. This event is until April 21st. After that, an exhibition by Jang Woo-Chul is held. For more information, visit Studio Pers the official Instagram or JW Art Gallery Instagram. For reference, all art posters are framed in high-quality frames, so they can be carried as they are or delivered as well.