Studio Pers Pop-up
Studio Pers, an online art mall of JW Art Gallery has been opening a pop-up store with the title ‘studio pers on the 2nd floor’ since January.
If you look at the consumption patterns of the MZ generation these days, you can see them in two ways. One is to buy something that they like and know for sure, and the other is to invest boldly in what they love. A form of pop-up series is what it is like. Today is a kind of the heyday of pop-up marketing and it is not an exaggeration since there are lots of websites and apps to inform people of any pop-up news. So, it is getting a tendency as a trend. JW, who opened a pop-up store in line with this trend, is catching the scene.
A gallery visitor said, “I follow JW Art Gallery via Instagram, so I have seen wonderful items every day. And today, I came to the gallery and took a look at them in reality, and it was so good.” She was happy with the collection.
Meanwhile, JW Art Gallery's 'Studio Pers on the 2nd Floor' pop-up designed the gallery space as a single installation work, so that you can enjoy the joy of the store and the exhibition at the same time. This pop-up event is open until the end of March except for Wednesdays, weekends, and holidays.