Studio Pers goods
For a while, the word “small but affordable happiness” has become popular in Korea, which made people consume for themselves for that. This increased proportion of consumption of stationery, fashion accessories, and eating out make people feel good even if it is not expensive, unlike those who insist on only high-end luxury goods.
As the popularity of interior accessories is getting high day by day after the pandemic, the high interest in art investment has been soaring. Also, the demand for various goods including art posters is increasing for that reason.
For instance, the souvenir shops of the National Museum of Modern and Contemporary Art, including the National Museum of Korea are constantly visited by teenagers and adults regardless of the exhibition. And another reason for them is to buy various souvenirs made by museums. Like STARBUCKS in Korea people love to have some goods from qualified brands as “small but affordable happiness”. The range of items is broad but normally stationery and lifestyle goods like ballpoint pens, posters, mugs, glass cups, as well reusable bags with images of posters.
JW Art Gallery is the gallery that plans the most active art products among young galleries in Korea. In a pop-up called ‘studio pers on the 2nd floor’, which runs until March, various goods came up for that event.
According to JW Art Gallery’s pop-up visitor, “It was the gallery I visited by chance, and it was nice to have unique objects that cannot be seen in other galleries. The price was quite affordable, so I bought a post book and a candle to give to my friends. For me, experiencing galleries like this is a small happiness in a way.”
JW Art Gallery will focus more on unveiling art products for the future whenever the exhibition comes up, and accordingly, consumers' purchases of products will be activated.